Transit ads dominate daytime advertising offering high visibility at an easy-to-read eye level: Generating exposure opportunity far exceeding electronic or other print mediums for the same dollar invested.
An Involuntary Mass Medium
Bus advertising targets vehicular and pedestrian traffic as an ‘involuntary’ mass medium; it cannot be turned off, tuned out or thrown away. No other medium offers the impact, image & repetitive exposure.
Transit displays go where people live, work, and play. It reaches all income levels, providing total market penetration that often cannot be reached by traditional media.
Unbeatable Reach and Frequency
Buses travel regularly scheduled routes through geographic markets that include commercial, industrial, large and small shopping malls, entertainment centers as well as urban and high income suburbs.